Blogging has come a long way in the past few years.
Until a few years ago, people used to start a blog on free platforms such as Blogspot or WordPress and write about their thoughts and experiences. It was more about expression and less about business.
But lately, blogging has become a serious profession and a necessity for some businesses.
I live in India and I have been blogging for more than 5 years now (3 of which has been as a full-time blogger).
I started my first blog is 2013 as a way to be able to share my technical skills. At that point, I didn't really know about making money from a blog, and nor did I care.
It was only after a year and half of writing content and scaling my blog that I realized that I could make money from the blog.
Over the years, I have created multiple blogs (in different niches) and have tested various blog monetization tactics.
In this article, I am sharing the ways I have made money or have seen other bloggers do it.
Note that not every blog or website can use all the monetization tactics discussed in this article. In most cases, you can use a couple of these and stack multiple tactics (more on this later).
Show Display Ads
Display Ads are easy to use and a low-maintenance way of making money. A good example of this is the Google Adsense network.
If you have an approved Adsense account, all you need to do is copy a simple code on your site's backend, and the ads would start displaying, The more people see or click your ads, the more money you make from your blog.
The flip side of this is that you need a lot of traffic to earn decent money. Also, where your traffic comes would have a huge impact on how much you earn.
A blog where most of the traffic is from countries such as the US, the UK, Europe, Middle-east, is likely to earn a lot more as compared with a blog that gets most of the traffic from India.
This monetization tactic is suited for blogs that have a lot of information content with low or no scope of selling a product.
For example, if someone is searching for – “Motivational Quotes for students“, they are unlikely to do anything except reading that quote and exiting your site.
In this case, using display ads can earn you a few bucks.
Below is a screenshot of one of my high traffic blog that makes INR 1,00,000+ every month (and has been growing consistently).
You can connect your bank account in India with Adsense. Every month, your income (if more than $100 [~INR 6500]) would be transferred to your bank account.
Pro Tip: You should avoid using ads on pages where you're pitching products (an affiliate product or own product). This is because these ads serve as a way for someone to go away from your site. In this case, you would want a user to click and go to your product or affiliate product page (instead of earning a few paise/cents with an ad click).
Offer Your Services
You can use your blog as a way to establish yourself as an authority.
If you have useful content on your blog and you can drive targetted traffic to it (it could be organic search, social media or paid ads), you'd be seen as an expert in that topic.
A lot of people have a separate ‘Hire Me' or ‘Work with me' pages on their blog where they give a visitor a way to get in touch with them.
I have seen this work extremely well in a few niches – such as content writing, graphic designing, photography, etc.
There are many ways you can accept the payment in India. You can get it transferred to your bank account or set up a payment gateway such as Instamojo or PayU Money and allow the buyer to make the payment using it. Note that payment processors charge a small percentage of your money.
Pro Tip: If you have a profile on sites such as Upwork or Freelancer, you can also use your blog to sent people to your profiles on these pages. An added advantage of this is that you get to beef up your profile on these sites.
Sell Affiliate Products
If you have a blog with good traffic (or a social media or email subscriber base), you can make money by referring your visitor to an affiliate product.
There are two ways to begin as an affiliate:
- Reach out to people in your niche that already have an affiliate program and sign up for it. Now you can promote their products and earn some commission. In most cases, you would need an existing audience to whom you can pitch these products (sending email to your list works great in this case). You can also place the affiliate product links in relevant articles.
- Join affiliate programs such as that of Amazon, Commission Junction, Shre a Sale, etc. Based on your niche, you can find affiliate networks that you can join. Once you have your affiliate link, you can drive traffic to these affiliate products and earn a commission whenever someone makes a purchase.
The good thing about being an affiliate is that you don't have to manage the customers. All you need to do is drive targeted traffic to the affiliate products and make money when someone makes a purchase.
Also, make sure you're only recommending products that you truly believe will benefit your audience. Don't get swayed by higher affiliate commission, because if the product is of low quality or low value, it will harm you in the long term.
Pro Tip: If possible, show how to use a product. Doing this preempts a lot of questions your audience may have as well as makes them comfortable. It also builds trust as it shows that you have spent time in understanding the products. This works great with software tools.
Below is a snapshot of the income I generated when I sent an email about a software tool that I believed would help my readers. Within a few hours of sending this email, it earned me INR 25,000+ and over a week it gave me INR 48,000+ in affiliate income.
For the above product, I created a video where I showed how the tool can solve a pain point and showed how easy it was to use this tool.
Sell Info Products
If you have an existing audience (email list or social media following), consider creating your own info products. It could be an ebook or a course.
This is one of the most profitable ways of making money as you can create a product once and keep on selling it. If you have the right system in place (through which you get the enrollment and deliver the course content or Ebook), selling a course is all about getting the right people and pitching them at the right time.
Personally, I find having an email list works really great when you're trying to sell your own info products. But if you're starting out and have no email list, you can try paid social media marketing or you can reach out to the influencers in your niche and make them your affiliate (who can then sell your info products to their email list).
Here is a snapshot of one of my sites where I sell a video online course. It has become a consistent source of income and takes very little of my time to manage.
Pro Tip: While this is a great way to make money, you need to make sure your paid content is extremely high quality. I refresh the content of my courses every year and continuously ask for feedback from my readers.
Create a Course on Udemy
While it's great to have your own info products, it needs you to have an engaged audience who trust you and are willing to buy from you.
And trust can't be built in a day.
You need to provide a lot of value to your readers before you can expect them to open their wallet and give you money.
While you're in the process of doing that, you can explore platforms such as Udemy or Coursera and experiment having your course hosted on these platforms.
The good part about these platforms is that they already have an audience to which they can push your course. It can be a great way to make some money while you work on building your audience and getting your own video course ready.
Pro Tip: While you're building your audience, you can improve your course sales on Udemy by promoting it through your blog and offering a bonus. For example, if you have a beginners course on photography, you can offer a free Ebook on ‘How to choose a Right Camera' to anyone who buys the course on Udemy and send you the proof.
Sponsored Products / Posts
When your blog builds some authority and starts getting traffic, you may get offers to review products or write blog posts for money.
Here is an email I got recently:
In many cases, the intent of the person paying you for the sponsored posts/article would be to get backlinks to their own site (or their client's site). These backlinks will help them rank better in search engines.
While I don't use this technique for my blogs, I have seen a lot of popular blogs do this (especially in the tech niche). A popular blog using sponsored posts is Pinch of Yum (a food blog).
A few pointers in case you plan to use this technique to monetize your blog:
- Make the links in the sponsored articles no-follow. Making a link no-follow means that it will not contribute to improving search engine rankings. Pinch of Yum no-follows all links and still get a lot of sponsored articles as it gives the sponsors visibility in front of a huge audience.
- Make these links live for a limited period of time. For example, you may want to charge money in exchange for a link that will stay live for 1 month or 3 months, and then it will be removed unless renewed. If you can get a couple of such deals, you can make decent recurring income.
Pro Tip: Make sure you have a PayPal account (which is mostly the preferred way for people to send money). In india, you can not hold money in your PayPal account for more than a day, and it automatically get credited to your account (the one that you have connected with your PayPal account).
Conduct Workshops (Online & Offline)
If you have a good following of your blog and you're seen as an authority in your niche, you can conduct paid workshops and leverage your blog to get registrations.
A very good example of this is the Problogger events. Darren Rowse, the owner of Problogger blog and Podcast, uses his blog/podcast to get people to attend these events. Since he is already seen as an authority in the blogging world and has a huge following of bloggers, it makes it easier to get to people who are a right fit for these kinds of events.
I have also started using this technique in India. I am a co-host of the Blogging Retreat in the Himalayas, where we conduct is 3-day intensive workshops on basic and advanced blogging.
Below is a snapshot of a blogging retreat we conducted in April 2018.
This blog helps me in reaching people who are interested in blogging and can be a good target for these workshops.
Start a Paid Newsletter/Community
While I have not tried this technique myself, I have seen a lot of bloggers do it successfully.
If you have an interested audience, you can start a paid email newsletter or a forum.
You can charge people either a one-time fee, a yearly fee or a monthly fee.
A good example of someone doing this in India is Pardeep Goyal of Cash Overflow.
He started the paid newsletter as an experiment and now has a loyal following.
Now there are two ways you can use paid newsletters to make some serious money:
- Charge a fee regularly (monthly/yearly). Once you have this in place, you need to share exclusive content with the people on your list. It can't be a rehashed version of your blog posts or videos. It needs to a few notches up in quality. You also need to be consistent in sending out this newsletter. It's best to have a day fixed for it, and stick to it.
- Charge an onboarding fee to weed out freeloaders. Now there is nothing wrong in being a freeloader, but if you really want people who are serious about your niche and are action takers, it's best to charge some fee, to begin with. Once you have an engaged following, you can pitch affiliate products or your own products.
Stacking Your Income Sources
In the above sections, I have covered some ways of making money from your blog. There could be other ways as well.
As a blog owner, you may want to maximize the monetization potential of your blog. The best way to do this is stack multiple techniques in one blog and experiment a little.
For example, along with display ads, you can also have affiliate products in relevant articles. This can help you generate a few extra dollars from some posts which are better suited for affiliate products.
Similarly, if you can find people/companies who are ready to pay your for sponsored content, you can have it along with other monetization techniques on your blog.
I have been working on improving my income stack by adding more affiliate links. In one of my blogs, I witnessed a 20% increase in monthly revenue after adding affiliate links (without any impact on my Google Adsense income).
Hope you find this article useful.
Have anything to say, jump to the comment section and let me know.
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