January is not the best month for Display Ads sites. After the golden months of November and December, the RPMs in January take a nosedive.
But that happens every year, so no surprises there.
Site 8 (WhyRabbits.com) Shows Some Promise
This is my case study site that I bought from Motion Invest in September 2021 for $ 5,800. You can read about it here
In January, I added 22 articles to this site, and the traffic increased from 4,538 pageviews in Dec 2021 to 5,489 page views in January 2022.
That’s a 20% increase.
While a 20% percent increase may sound good, it’s not a lot given its low base value.
I will continue to add more articles and I hope to see some impact in the next 6-8 months (as these new articles will take time to rank).
Niche Sites Income in January 2021
|SITE||# OF ARTICLES||MONTHLY PVs||INCOME|
|Site 1||160||79,177||$ 1,858|
|Site 2||269||107,372||$ 2,301|
|Site 3||268||114,567||$ 2,181|
|Site 4||86||18,257||$ 363|
|Site 5||157||340,085||$ 17,122|
|Site 6||129||28,829||$ 473|
|Site 7||184||14,800||$ 510|
|Site 8 WhyRabbits.com||142||5,489||$ 49|
If you’re interested in learning more about the sites, check out the first income report.
Total Income in January 2022 – $ 24,857 (vs. $ 31,292 last month)
Compared to December 2021, the traffic went up by 20%, but due to lower RPMs, the overall income declined by 20%.
Some $$ screenshots:
Now let’s have a look at the expenses.
Expense in January 2021
- Kinsta: $ 400
- Manage WP: $ 15
- Jasper AI: $ 99
- Upwork Writer: $ 1,097
- In-house writer: $ 500
- Namecheap: $ 382
- Dropbox: $ 120
- Content Development Pros: $ 10,000
- AMZ Watcher: $ 349
- Shutterstock: $ 979
Total Expense: $ 13,941 (vs. $ 1,659 last month)
Expenses related to hosting and some of the plugins/tools are paid yearly. I will add these whenever they come up for renewal.
Net Income for January 2022: $ 10,916 (vs. $ 29,633 last month)
What Am I Reading/Learning?
For January, our book club selected Followed by Randomness by Nassim Nicholas Taleb.
The book is all about how randomness plays a much bigger role in our lives, and how often we attribute outcomes to things such as skill or experience when it could easily be a random event.
I did think that the author tried to oversimplify things and was only looking at things from the lens of everything being random.