Niche Sites Income Report – January 2021

INCOME

$ 24,857

EXPENSE

$ 13,941

NET INCOME

$ 10,916

These income reports are only for those niche sites that I started in 2019 or later

January is not the best month for Display Ads sites. After the golden months of November and December, the RPMs in January take a nosedive.

But that happens every year, so no surprises there.

Site 8 (WhyRabbits.com) Shows Some Promise

This is my case study site that I bought from Motion Invest in September 2021 for $ 5,800. You can read about it here

In January, I added 22 articles to this site, and the traffic increased from 4,538 pageviews in Dec 2021 to 5,489 page views in January 2022.

That’s a 20% increase.

While a 20% percent increase may sound good, it’s not a lot given its low base value.

I will continue to add more articles and I hope to see some impact in the next 6-8 months (as these new articles will take time to rank).

Niche Sites Income in January 2021

SITE# OF ARTICLESMONTHLY PVsINCOME
Site 116079,177$ 1,858
Site 2269107,372 $ 2,301
Site 3268114,567$ 2,181
Site 48618,257$ 363
Site 5157340,085$ 17,122
Site 612928,829$ 473
Site 718414,800$ 510
Site 8 WhyRabbits.com1425,489$ 49

If you’re interested in learning more about the sites, check out the first income report.

Total Income in January 2022 – $ 24,857 (vs. $ 31,292 last month)

Compared to December 2021, the traffic went up by 20%, but due to lower RPMs, the overall income declined by 20%.

Some $$ screenshots:

Site-5-on-Mediavine-Jan-2022
Site 5 on Mediavine
Site-1-on-Adthrive-Jan-2022
Site 1 on AdThrive

Now let’s have a look at the expenses.

Expense in January 2021

Total Expense: $ 13,941 (vs. $ 1,659 last month)

Expenses related to hosting and some of the plugins/tools are paid yearly. I will add these whenever they come up for renewal.

Net Income for January 2022: $ 10,916 (vs. $ 29,633 last month)

What Am I Reading/Learning?

For January, our book club selected Followed by Randomness by Nassim Nicholas Taleb.

The book is all about how randomness plays a much bigger role in our lives, and how often we attribute outcomes to things such as skill or experience when it could easily be a random event.

I did think that the author tried to oversimplify things and was only looking at things from the lens of everything being random.

My Favorite Tools and Services

Disclosure: Some of the links in this income report are affiliate links. So if you choose to use my links to make a purchase, it helps me with a little commission (without any extra cost to you, of course)

Some Useful Resources:

Leave a Comment