January is not the best month for Display Ads sites. After the golden months of November and December, the RPMs in January take a nosedive.
But that happens every year, so no surprises there.
Site 8 (WhyRabbits.com) Shows Some Promise
This is my case study site that I bought from Motion Invest in September 2021 for $ 5,800. You can read about it here
In January, I added 22 articles to this site, and the traffic increased from 4,538 page views in Dec 2021 to 5,489 page views in January 2022.
That’s a 20% increase.
While a 20% percent increase may sound good, it’s not a lot given its low base value.
I will continue to add more articles and I hope to see some impact in the next 6-8 months (as these new articles will take time to rank).
Niche Sites Income in January 2022
| SITE | # OF ARTICLES | MONTHLY PVs | INCOME |
|---|---|---|---|
| Site 1 | 160 | 79,177 | $ 1,858 |
| Site 2 | 269 | 107,372 | $ 2,301 |
| Site 3 | 268 | 114,567 | $ 2,181 |
| Site 4 | 86 | 18,257 | $ 363 |
| Site 5 | 157 | 340,085 | $ 17,122 |
| Site 6 | 129 | 28,829 | $ 473 |
| Site 7 | 184 | 14,800 | $ 510 |
| Site 8 WhyRabbits.com | 142 | 5,489 | $ 49 |
If you’re interested in learning more about the sites, check out the first income report.
Total Income in January 2022 – $ 24,857 (vs. $ 31,292 last month)
Compared to December 2021, the traffic went up by 20%, but due to lower RPMs, the overall income declined by 20%.
Some $$ screenshots:
Now let’s have a look at the expenses.
Expenses in January 2022
- Kinsta: $ 400
- Manage WP: $ 15
- Jasper AI: $ 99
- Upwork Writer: $ 1,097
- In-house writer: $ 500
- Namecheap: $ 382
- Dropbox: $ 120
- Content Development Pros: $ 10,000
- AMZ Watcher: $ 349
- Shutterstock: $ 979
Total Expense: $ 13,941 (vs. $ 1,659 last month)
Expenses related to hosting and some of the plugins/tools are paid yearly. I will add these whenever they come up for renewal.
Net Income for January 2022: $ 10,916 (vs. $ 29,633 last month)
What Am I Reading/Learning?
For January, our book club selected ‘Fooled by Randomness’ by Nassim Nicholas Taleb.
The book is all about how randomness plays a much bigger role in our lives, and how often we attribute outcomes to things such as skill or experience when it could easily be a random event.
I did think that the author tried to oversimplify things and was only looking at things from the lens of everything being random.
