Niche Sites Income Report – July 2021

July is the first month of the new quarter, which means that the RPMs are lower than the other months.

I expected the overall income in July to be lower than June, but thanks to decent growth in one of the sites, July turned out to be the best month so far.

Changed the Domain and Redirected Old Site

If you don’t know already, I tried selling Site # 1 a few months ago on Empire Flippers.

While I did get a few offers, I felt they were too low. So, I decided to pull it down and make some changes to it.

I also realized that I picked a really narrow niche, which is more dependent on Amazon Associate and has less potential for display ad income.

I was also finding it hard to add more content to it.

I prefer working with broad niches where there is a lot of potential for writing info content. Unfortunately, it was not the case with this site.

So, I decided to buy a fresh new domain name, redirect the old site to the new one, and then publish more content on the new domain.

But this is risky stuff – there is always a possibility that it won’t be able to regain all the rankings and may lose a big part of the income.

But I am willing to take this risk. We will see how it goes.

As for this month, the income for this site almost halved after I made the change.

I expect it to improve in the next few months (hopefully).

A big shout-out to Kinsta for being awesome and taking care of this redirection. It took me less than 10 minutes to get everything done (something which was quite painful when I did it with SiteGround).

It’s times like these that justify the expensive price tag on Kinsta services and support.

Mediavine is Still Killing it

Mediavine just keeps getting better.

Mediavine shares 75% of the total income with the publishers (which is me in this case) and keeps 25% for itself.

But if your site gets more than 5 million ad impressions in the last 30 days, they increase the publisher share to 80%.

My site crossed the 5 million ad impression threshold in July and now I am eligible for an 80% revenue share.

So for every $100 Mediavine makes from advertisers, I get to keep $80.

This has further helped improve the RPMs.

Now let’s get to July’s Income-Expense numbers!

Niche Sites Income in July 2021

Some of the readers requested that I share more details about the sites – such as the total number of articles, page views, etc.

So going forward, I will also be sharing this data in a tabular format.

SITE	# OF ARTICLES	MONTHLY PVs	INCOME
Site 1	106	25,820	$ 1,132
Site 2	249	74,846	$ 2,025
Site 3	210	59,595	$ 1,248
Site 4	69	10,244	$ 195
Site 5	120	212,621	$ 13,051
Site 6	91	7,776	$ 12
Site 7	139	23,671	$ 540

If you’re interested in learning more about the sites, check out the first income report.

Total Income in July 2021 – $18,203 (vs. $16,301 last month)

Some $$ screenshots:

Now let’s have a look at the expenses.

Expense in July 2021

• Kinsta: $ 300
• Namecheap: $ 10
• Manage WP: $ 13
• Jarvis.AI: $ 99
• Upwork Writer: $ 921
• In-house writer: $ 500
• Link Whisper: $ 347

Total Expense: $ 2,190 (vs. $ 1,902 last month)

Expenses related to some of the plugins/tools are paid yearly. I will add these whenever they come up for renewal.

Net Income for July 2021: $ 16,013 (vs. $ 14,399 last month)

What Am I Reading?

For July 2021, Our book club chose Sapiens (by Yuval Noah Harari).

It’s an amazing book and I loved it. I would rank it as one of the top 10 books I have read so far. Highly recommended!

It’s one of those books that I would love to read again.